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FracArt’s intent is to promote a sense of calm and give the eyes a break from the stress of modern life.


Our artwork strives to incorporate both the beauty and intrinsic order that nature provides. Our natural shapes undergo a mathematical process called fractal analysis to ensure they possess the beneficial properties that the research on fractal dimensions provides. All of our images have, therefore, been designed with this specific fractal dimension in mind.

FracArt, not Fractal Art

Fractal art usually refers to mathematically generated complex images that are perfectly self similar. This is not what FracArt is about. Our images are not fractal as such, rather; they are based on natural environment and possess the specific fractal dimensions to induce a recalibration of the sense of sight to dampen the body’s response to stress induced by intensive tasks.

Why FracArt?

FracArt’s intent is to be part of the solution; to chip away at the universal ailment of our time and transition into a brighter outlook. It is not under stress that we will do our best work, connect and learn. It is from a sense of ease and wellness that we can truly contribute.

What is a Fractal Dimension?

Integer dimensions such as 1D, 2D or 3D are the basis for important man-made constructs however they fall short when expressing the visual qualities of a shape found in nature. A fractal dimension is a dimension that lives within fractions of the integer dimensions. It was created as an attempt to provide a more useful measure of natural shapes. It can be used to indicate roughness or jaggedness.

So, if a line is a one-dimensional shape, a solid square is a two-dimensional shape, what would the preferred fractal dimension represent on a page? Well, this is exactly what our team has been able to generate. Shapes with-in this fractal dimension range indicate a specific way the shape fills the space.

Why is Fractal Dimension Relevant?

Shape perception is a very important and mostly unconscious function of daily life. We are constantly scanning our environment and processing visual information to make sense of a world that is built with linear and unnatural shapes. Science research finds that there are quantifiable benefits to exposing ourselves to images with specific fractal dimensions. Research finds that images with specific fractal dimensions are found to induce a state of wakeful relaxation in the brain by providing the eye with a break from processing geometrical shapes.

What is a Fractal?

Fractals are the smallest unit of a self similar shape. They can be found in many natural occurring arrangements such as river paths, coastlines, mountain ranges, clouds, waves, vegetables like broccoli, trees, some flowers, froth bubbles and some plants such as ferns. Most of our images cannot be considered true fractals as they do not possess the self-similarity as these shapes however they do present the very relevant specific fractal dimensions.

About Nature Images

It is well known fact that we are positively impacted by the exposure to nature. Studies show that incorporating nature images in built environments may improve attention, learning, and cognitive function. By combining the findings of natural shapes and specific fractal dimensions we are aim to reap the maximum benefits in these studies.

FracArt 21 Century


We are launching our FracArt images as fashion elements, wall art and accessories with the intention of broadening our scope in the near future. FracArt unique images are not only a statement of individuality. We want to draw attention to elements that would otherwise be ignored, and spread ease to all who come in the field of vision of our work.

FracArt is committed to supporting social and environmental causes. Therefore, when people buy our designs, they can choose to support one of the following organisations:

Beyond Blue - an organisation that works to support mental health, including anxiety and depression.

Headspace - an organisation that works to support mental health in younger people.

Save the Koala - an organisation that plants trees to help koalas.

Science-Based Designs

Our project is based on the following studies:

Dockrill, P. (2016) "Just Looking at Photos of Nature Could Be Enough to Lower Your Work Stress Levels". Science Alert, 23 March. Accessed from https://www.sciencealert.com/just-looking-at-photos-of-nature-could-be-enough-to-lower-your-work-stress-levels

Gamble, KR,Howard, JH, Howard, DV (2014). "Not just scenery: Viewing nature pictures improves executive attention in older adults"Exp Aging Res. vol. 40, no. 5 pp. 513–530. Accessed from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4929355/

Herman Miller, "Nature based design – the new green". Accessed from


Mooney, C (2015), "Just looking at nature can help your brain work better, study finds", The Washington Post, 27 May. Accessed from https://www.washingtonpost.com/news/energy-environment/wp/2015/05/26/viewing-nature-can-help-your-brain-work-better-study-finds/

Simion, MR (2016). "A new way to reduce stress and to improve educational workspaces"Global Journal of Psychology Research, vol. 6, no. 1. pp. 20-30 Accessed from



Salingaros, N (2012). "Fractal Art and Architecture Reduce Physiological Stress"Journal of Biourbanism, no. 2. Accessed from



Taylor, RP, Spehar, B, Wise, JA, Clifford, CWG, Newell, BR, Hagerhall, CM, Purcell, T, Martin, TP (2005). "Perceptual and Physiological Responses to the Visual Complexity of Fractal Patterns"Nonlinear Dynamics, Psychology, and Life Sciences, vol. 9, no. 1. Accessed from


Taylor, R (2017) "Fractal patterns in nature and art are aesthetically pleasing and stress-reducing"The Conversation, 31 March. Accessed from https://theconversation.com/fractal-patterns-in-nature-and-art-are-aesthetically-pleasing-and-stress-reducing-73255

Vogel, S & Schwabe, L. (2016). "Learning and memory under stress: implications for the classroom"npj Science of Learning, vol. 1. Accessed from https://www.nature.com/articles/npjscilearn201611

Williams, F & Aeon (2017). "Why Fractals Are So Soothing". The Atlantic, 26 January. Accessed from https://www.theatlantic.com/science/archive/2017/01/why-fractals-are-so-soothing/514520/